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	<title>The Direct Mail Coach</title>
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	<link>http://directmailcoach.wordpress.com</link>
	<description>Direct Mail for Retail Success by Steve Fowler   www.twitter.com/directmailcoach</description>
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		<title>The Direct Mail Coach</title>
		<link>http://directmailcoach.wordpress.com</link>
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		<title>Social Media is not direct marketing</title>
		<link>http://directmailcoach.wordpress.com/2012/02/20/social-media-is-not-direct-marketing/</link>
		<comments>http://directmailcoach.wordpress.com/2012/02/20/social-media-is-not-direct-marketing/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 20:18:31 +0000</pubDate>
		<dc:creator>fowlerfolk</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct Mail Coach's blog]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://directmailcoach.wordpress.com/2012/02/20/social-media-is-not-direct-marketing/</guid>
		<description><![CDATA[Should social media be judged by direct marketing standards? Direct Marketing has a specific purpose. Direct marketing is designed to create instant response or specific revenue goals. It is not public relations, brand advertising or even customer relations though it can help to enhance and add to any of these areas. Direct marketing is easily [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=directmailcoach.wordpress.com&amp;blog=8326773&amp;post=151&amp;subd=directmailcoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">DirectMailCoach</media:title>
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		<title>QR Code Offer</title>
		<link>http://directmailcoach.wordpress.com/2011/06/23/qr-code-offer/</link>
		<comments>http://directmailcoach.wordpress.com/2011/06/23/qr-code-offer/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 16:31:04 +0000</pubDate>
		<dc:creator>fowlerfolk</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct Mail Coach's blog]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Mobile Barcode]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[Steve Fowler]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://directmailcoach.wordpress.com/?p=140</guid>
		<description><![CDATA[Here&#8217;s a great offer available from the Postal Service from July 1st through August 31st, USPS is offering 3% OFF of postage on direct mail pieces containing a mobile barcode (QR code). This promotion is the latest and actually a good idea. It’s designed to help entice mailers to test mobile barcodes on their direct mail. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=directmailcoach.wordpress.com&amp;blog=8326773&amp;post=140&amp;subd=directmailcoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8a80da19cd4fb6fb9a93024e9bb61879?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">DirectMailCoach</media:title>
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		<title>Every Door Direct (EDDM)</title>
		<link>http://directmailcoach.wordpress.com/2011/06/16/every-door-direct-eddm/</link>
		<comments>http://directmailcoach.wordpress.com/2011/06/16/every-door-direct-eddm/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 17:36:42 +0000</pubDate>
		<dc:creator>fowlerfolk</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct Mail Coach's blog]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[EDDM]]></category>
		<category><![CDATA[every door direct]]></category>
		<category><![CDATA[retail marketing]]></category>

		<guid isPermaLink="false">http://directmailcoach.wordpress.com/?p=129</guid>
		<description><![CDATA[Here’s a wonderful use of EDDM &#8211; Every Door Direct Mail. When Randi Slocum’s dog Kaylee ran away from her Stillwater, NY home, Randi’s mother, Carolyn, decided to try Every Door Direct Mail to notify residents in Stillwater and nearby Schuylerville, NY, of the dog’s disappearance. The flyer helped unleash a series of phone calls, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=directmailcoach.wordpress.com&amp;blog=8326773&amp;post=129&amp;subd=directmailcoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">DirectMailCoach</media:title>
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		<title>Coupons &amp; On-Sale purchases at record highs</title>
		<link>http://directmailcoach.wordpress.com/2011/05/24/coupons-on-sale-purchases-at-record-highs/</link>
		<comments>http://directmailcoach.wordpress.com/2011/05/24/coupons-on-sale-purchases-at-record-highs/#comments</comments>
		<pubDate>Tue, 24 May 2011 01:27:20 +0000</pubDate>
		<dc:creator>fowlerfolk</dc:creator>
				<category><![CDATA[Direct Mail Coach's blog]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[COUPONS]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[RETAIL]]></category>

		<guid isPermaLink="false">http://directmailcoach.wordpress.com/?p=120</guid>
		<description><![CDATA[According to a recent Nielsen survey “On-Sale” Items and “Coupon” purchases are at record highs. Retailers are seeing this trend across the country. It’s having a noticeable effect on virtually every category and size of retailer. 70% consumers are buying items “On Sale” 59% consumers are using “coupons” 37% consumers are shopping at “value retailers” [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=directmailcoach.wordpress.com&amp;blog=8326773&amp;post=120&amp;subd=directmailcoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">DirectMailCoach</media:title>
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		<item>
		<title>What will my Response Rate be?</title>
		<link>http://directmailcoach.wordpress.com/2011/04/15/what-will-my-response-rate-be/</link>
		<comments>http://directmailcoach.wordpress.com/2011/04/15/what-will-my-response-rate-be/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 20:12:16 +0000</pubDate>
		<dc:creator>fowlerfolk</dc:creator>
				<category><![CDATA[Direct Mail Coach's blog]]></category>

		<guid isPermaLink="false">http://directmailcoach.wordpress.com/?p=116</guid>
		<description><![CDATA[This is one of the most common questions I hear when working with someone new to direct mail. But it’s comparable to asking me “How much weight will I lose if I go on a diet?” Here are some guidelines that you should remember. 1-     Success of a direct mail project is not always dependent [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=directmailcoach.wordpress.com&amp;blog=8326773&amp;post=116&amp;subd=directmailcoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8a80da19cd4fb6fb9a93024e9bb61879?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">DirectMailCoach</media:title>
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		<item>
		<title>Wedding Invitations by email?</title>
		<link>http://directmailcoach.wordpress.com/2011/04/11/wedding-invitations-by-email/</link>
		<comments>http://directmailcoach.wordpress.com/2011/04/11/wedding-invitations-by-email/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 18:34:43 +0000</pubDate>
		<dc:creator>fowlerfolk</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct Mail Coach's blog]]></category>
		<category><![CDATA[Steve Fowler]]></category>

		<guid isPermaLink="false">http://directmailcoach.wordpress.com/?p=107</guid>
		<description><![CDATA[Would I send my wedding invitations by email? Even though email wasn’t really around when I got married I will answer this question as if I was getting married in this day and age. No I would not send wedding invitations by email. Here’s why A wedding invitation is not just an announcement; it’s a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=directmailcoach.wordpress.com&amp;blog=8326773&amp;post=107&amp;subd=directmailcoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://directmailcoach.wordpress.com/2011/04/11/wedding-invitations-by-email/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8a80da19cd4fb6fb9a93024e9bb61879?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">DirectMailCoach</media:title>
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		<title>Secret to Direct Mail Success – The Right Offer!</title>
		<link>http://directmailcoach.wordpress.com/2011/04/08/secret-to-direct-mail-success-%e2%80%93-the-right-offer/</link>
		<comments>http://directmailcoach.wordpress.com/2011/04/08/secret-to-direct-mail-success-%e2%80%93-the-right-offer/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 16:27:48 +0000</pubDate>
		<dc:creator>fowlerfolk</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Direct Mail Coach's blog]]></category>
		<category><![CDATA[direct mail advertising]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[directmailcoach]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[Steve Fowler]]></category>

		<guid isPermaLink="false">http://directmailcoach.wordpress.com/?p=95</guid>
		<description><![CDATA[The success of your direct mail is so dependent on the actual “Offer” you give your recipients. I’m seeing more direct mail pieces today with lame offers or even no offer at all. Agencies, brokers &#38; free lancers, please listen.  Many of the direct mail pieces I get today are really great looking pieces but many [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=directmailcoach.wordpress.com&amp;blog=8326773&amp;post=95&amp;subd=directmailcoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://directmailcoach.wordpress.com/2011/04/08/secret-to-direct-mail-success-%e2%80%93-the-right-offer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8a80da19cd4fb6fb9a93024e9bb61879?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">DirectMailCoach</media:title>
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		<title>2011 MFSA-SW Annual Conference, April 1-3</title>
		<link>http://directmailcoach.wordpress.com/2011/04/03/2001-mfsa-sw-annual-conference-april-1-3/</link>
		<comments>http://directmailcoach.wordpress.com/2011/04/03/2001-mfsa-sw-annual-conference-april-1-3/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 02:16:04 +0000</pubDate>
		<dc:creator>fowlerfolk</dc:creator>
				<category><![CDATA[Direct Mail Coach's blog]]></category>

		<guid isPermaLink="false">http://directmailcoach.wordpress.com/?p=80</guid>
		<description><![CDATA[From the Historical Menger Hotel in San Antonio, TX Jack Gressett with Advertising Mail Corporation, in Byran, TX is President of MFSA-SW and was host for the conference. Friday night was the Vendor Reception with food, drink &#38; vendor tables. More or less a meet &#38; greet social event sponsored by various business including the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=directmailcoach.wordpress.com&amp;blog=8326773&amp;post=80&amp;subd=directmailcoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://directmailcoach.wordpress.com/2011/04/03/2001-mfsa-sw-annual-conference-april-1-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8a80da19cd4fb6fb9a93024e9bb61879?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">DirectMailCoach</media:title>
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		<title>Social Networking is Not Advertising</title>
		<link>http://directmailcoach.wordpress.com/2011/03/21/social-networking-is-not-advertising/</link>
		<comments>http://directmailcoach.wordpress.com/2011/03/21/social-networking-is-not-advertising/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 17:46:59 +0000</pubDate>
		<dc:creator>fowlerfolk</dc:creator>
				<category><![CDATA[Direct Mail Coach's blog]]></category>
		<category><![CDATA[direct mail advertising retail]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[directmailcoach]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[Steve Fowler]]></category>

		<guid isPermaLink="false">http://directmailcoach.wordpress.com/?p=74</guid>
		<description><![CDATA[ I was talking to an owner of a remodeling company recently. He informed me that he wasn’t interested in direct mail advertising. Well, I asked, “How do you find new prospects and bring them through your door?”  He said he uses social networking cause it’s basically free. He then explained how he focuses most his [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=directmailcoach.wordpress.com&amp;blog=8326773&amp;post=74&amp;subd=directmailcoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8a80da19cd4fb6fb9a93024e9bb61879?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">DirectMailCoach</media:title>
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		<title>Environmentally Friendly Direct Mail</title>
		<link>http://directmailcoach.wordpress.com/2010/11/23/environmentally-friendly-direct-mail/</link>
		<comments>http://directmailcoach.wordpress.com/2010/11/23/environmentally-friendly-direct-mail/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 16:11:42 +0000</pubDate>
		<dc:creator>fowlerfolk</dc:creator>
				<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://directmailcoach.wordpress.com/?p=65</guid>
		<description><![CDATA[It’s a given that the direct mail industry must embrace and promote an environmentally friendly position and I can tell you that most of us do. But for some reason the direct mail industry always gets a bad rap. Many of us in the industry have been actively pursuing an environmentally proactive stance for years. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=directmailcoach.wordpress.com&amp;blog=8326773&amp;post=65&amp;subd=directmailcoach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">DirectMailCoach</media:title>
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