2012 USPSMOBILECOMMERCE AND PERSONALIZATION PROMOTION

USPS is offering it’s mobile barcode promotion again in 2012.

It’s actually a great program. You can receive a 2% discount on your postage on mailers meeting the Mobile Commerce and Personalization Requirements from July 1st – August 31st.

Registration begins May 1st

The 2011 Mobile Barcode Promotion was successful in generating increased interest in the use of mobile technologies in direct mail. The Postal Service would like to continue to encourage mailers to integrate new mobile technology techniques into direct mail.Mobiletechnologies continue to be one of the fastest growing marketing sectors and marketing resources will be increasingly diverted to this medium. As technology changes the marketinglandscape, the Postal Service must ensure that direct mail continues to be a relevant part ofthe marketing mix. By encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail, we fundamentally improve the longterm value of the product which will provide substantial benefits in future years.

The 2012 Mobile Commerce and Personalization Promotion provides business mailers with an upfront two percent postage discount on Standard Mail® and First-Class Mail® letters, flats and cards (presort and automation) that include a two-dimensional (2-D) barcode or print/mobile technology that can be read or scanned by a mobile device. The technology must lead the recipient to either:

1. A mobile optimized webpage that allows the recipient to purchase an advertised productor service on the mobile device. The entire purchase and checkout experience must be mobile optimized.

OR

2. a mobile optimized and personalized web page that is tailored to an individual recipient.For each mail recipient, the web address and content of the web page must be unique.

II. PROGRAM PARAMETERS

Registration Begins: May 1, 2012 for participants (mail service providers will be able to register at a later date)

Program Period: July 1 through August 31, 2012

Discount Amount: 2% of eligible postage. The mobile barcode discount is calculated in PostalOne!® and applied to the postage statement at the time of mailing. The 2% discount is deducted from the postage amounts of qualifying product categories that are paid at the time of mailing. Normal postage prices as listed in the published Price List (Notice 123) apply to the mailing and the discount is applied to those prices.

Eligible Mail:

Standard Mail® letters and flats

Nonprofit Standard Mail letters and flats

First-Class Mail® presort and automation letters, cards and flats

Ineligible Mail: First-Class Mail paying single piece price

Periodicals (includes Pending Periodicals mail)

Bound Printed Matter

Media Mail

First-Class Mail and Standard Mail parcels

Additional Eligibility: Mailing may only qualify for one mailing incentive or promotion. TheFull-Service discount may still be claimed and workshare/entry (NCD/SCF/DDU) prices still apply.

Residual Pieces: If residual, single piece First-Class Mail pieces are included on the postage statement of presort and automation mailings, the mailing will not be disqualified from the promotion, but the residual pieces will not receive the discount. (Normalpostage prices – as listed in the published price schedule – apply to the mailing, and the 2% discount is applied to the qualifying product category postage prices – at the line-item level of postage statement – at the time of mailing.)

FOR MORE INFORMATION & REGISTRATION REQUIREMENTS click here www.usps.com/mobile-barcode

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