QR Code Offer

Here’s a great offer available from the Postal Service from July 1st through August 31st, USPS is offering 3% OFF of postage on direct mail pieces containing a mobile barcode (QR code). This promotion is the latest and actually a good idea. It’s designed to help entice mailers to test mobile barcodes on their direct mail. A QR code (mobile barcode) is a 2 dimensional barcode that is scanned and read by a smart phone.

Program Details The program runs from July 1, 2011 through August 31, 2011 and is available for First Class, Standard and Non-Profit Mailers who incorporate a two-dimensional barcode either on the face or inside every piece in the mailing that is designed to direct the user to a promotional website. Mailers will receive an upfront 3% discount on postage for mailings that meet program requirements. Program Requirements

• First Class, Standard and Non-Profit mail is eligible.

• All mail pieces must include a mobile two-dimensional barcode on the face or within the mail piece. • The barcode must be used for marketing purposes only.

• Postage must be paid via permit imprint and all postage documentation must be submitted to the USPS electronically.

• Co-mailing customers are eligible to participate in this program.

For more information on the promotion, https://ribbs.usps.gov/index.cfm?page=mobilebarcode

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